We’re all aware when it is to the Oculus Storefront and its strict curation. This is how we ensure the quality of games and apps high, and also prevent low-quality ones from slipping through. This makes it difficult for independent developers to release their VR content on Oculus.

To address this issue, Oculus recently launched a Visit This Link new program called “App Lab” to give independent developers an official place to post their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the traditional Oculus storefront in that you can browse and install apps the same way you would on a traditional storefront however, it’s not as curated.

If your app is successful in the App Lab, it might be promoted to the official Oculus storefront, where it will gain more attention and an even larger audience. However, this isn’t based solely on download numbers, but also on factors like retention metrics and long-term profitability, the development team, etc.

If you’re interested in exploring the full range of Oculus Quest apps, we suggest you turn on developer mode on your Meta headset and then try App Lab. There are lots of fun games and experiences to be found, including popular non-games such as Tilt Brush, which turns your headset into an immersive art studio. There are also many amazing VR media apps, like Quill Theater, which showcases some amazing community created 6DoF animation and movie content.

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